With the increase of competition, it is becoming progressively more difficult for companies’ websites to be found in search engines and therefore gain traffic. There is a need to search for new technologies that bring some kind of feedback, and it is from this search that the Mobile SEO came about. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO should not be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that can access the web. The difference between using mobile SEO to traditional SEO, though, is not too great. Basic techniques such as keyword usage and link building will normally be used here. Therefore, it is necessary to take into account that mobile users have very different habits of traditional users, and it is this (considerable) difference that has further stimulated its evolution.
Search Engines vs. Mobile SEO
Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, along with other mobile access systems, already have their own Mobile Search Engines. A major breakthrough in the area of ââmobile access is Google Mobile, which makes your mobile device’s access to Google features such as Gmail and Google Maps.
– Google Sitemaps for Mobile
– Bing Mobile Friendliness Test Tool
Mobilize your website and find out how mobile SEO and a call to action can help convert more sales while providing a better customer experience.
How to begin?
As previously mentioned, the techniques involved in Mobile SEO do not differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well and building links for Mobile Search Engines is a good start. The biggest difference is how to make it easier for these Mobile Search Engines to find and index mobile sites correctly.
Sitemaps and Structure
In the Webmaster Tools, Google has a whole section on Mobile Sitemaps, explaining its structure and other specifications for the correct sitemap configuration. A mobile Sitemap can only contain URLs that serve mobile web content, the remaining links will be ignored by Google. Sitemaps currently support and automatically detect the following markup languages:
– Non-mobile (this includes most of the content)
– Mobile XHTML Profile (WAP 2.0)
– WML (WAP 1.2)
– CHTML (iMode)
Validating these codes is essential. The validation allows full code correction so that it can be viewed by any device without major problems. Some devices simply cannot read pages that are not 100% validated. One final thing is that Google always uses the HTTP “Accept” header to explicitly state that the site should return documents with mobile content, rather than standard HTML. If your site meets this standard, mobile content will be properly crawled by Google crawlers.
The use of smaller keywords is indicated in mobile optimization because, according to surveys, they are more suited to mobile users. All of this makes sense when we consider how much space is available in mobile devices, which greatly restrict the use of extensive searches. This will make all the difference, after all it will all depend on how the content will be rendered and displayed on the mobile device, which could range from an Android or an iPhone, to a totally outdated mobile device. All these factors influence the research of this type of user. According to Google, a search by mobile device has on average 15 characters, around 30 keystrokes and takes about 40 seconds to be performed.